Intro
Outbrain is a content discovery platform designed to help internet publishers increase web traffic by presenting them with relevant links.
Usage
Business questions that can be answered:
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Are you leveraging your budget to capture the highest possible ROI?
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Are your ads driving sales or just generating costs?
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How are your customers reacting to your ad campaigns?
Metrics included in the App:
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Ad Spend Last 7 Days
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Bottom Campaigns
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Budget Spent
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Campaign Clicks
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Campaign Conversion Rates
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Campaign Conversions
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Conversion Rate
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CPA
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CPC
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CTR Trend
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Projected Spend
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Top Campaigns
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Top Campaigns by Clicks
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Top Campaigns by CPC
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Top Spending Campaigns
Authentication
Username and password are required.
Dashboard Reports
For report descriptions, see Outbrain Connector.
Report |
Scheduling (Change update settings) |
Parameter(s) |
Selection |
---|---|---|---|
Budget Collection via Marketer |
|
Marketer |
Select the Marketer you want to report on.
|
Campaigns Collection via Budget |
|
None |
|
Campaign Collections via Marketer |
|
Marketer |
Select the Marketer you want to report on.
|
Marketers |
|
None |
|
Performance per Campaign per Day |
|
Marketer Duration Start Date Days Back to Start From End Date Days Back to End At |
Select the Marketer you want to report on, the duration (single date or date range), and start date/end date (including any number of days to start back from/end at. |
Performance per Campaign per Month |
|
Marketer Duration Start Date Days Back to Start From End Date Days Back to End At |
Select the Marketer you want to report on, the duration (single date or date range), and start date/end date (including any number of days to start back from/end at. |
Performance per Campaign per PromotedLink |
|
Duration Start Date Days Back to Start From End Date Days Back to End At |
Select the duration (single date or date range), and start date/end date (including any number of days to start back from/end at. |
Performance for a Marketer per Campaign |
|
Marketer Duration Start Date Days Back to Start From End Date Days Back to End At |
Select the Marketer you want to report on, the duration (single date or date range), and start date/end date (including any number of days to start back from/end at. |
Performance for a Marketer per Day |
|
Marketer Duration Start Date Days Back to Start From End Date Days Back to End At |
Select the Marketer you want to report on, the duration (single date or date range), and start date/end date (including any number of days to start back from/end at. |
Performance for a Marketer per Month |
|
Marketer Duration Start Date Days Back to Start From End Date Days Back to End At |
Select the Marketer you want to report on, the duration (single date or date range), and start date/end date (including any number of days to start back from/end at. |
Performance for a Marketer per PromotedLink |
|
Marketer Duration Start Date Days Back to Start From End Date Days Back to End At |
Select the Marketer you want to report on, the duration (single date or date range), and start date/end date (including any number of days to start back from/end at. |
Performance for a PromotedLink per Day |
|
Duration Start Date Days Back to Start From End Date Days Back to End At |
Select the duration (single date or date range), and start date/end date (including any number of days to start back from/end at. |
Performance for a PromotedLink per Month |
|
Duration Start Date Days Back to Start From End Date Days Back to End At |
Select the duration (single date or date range), and start date/end date (including any number of days to start back from/end at. |
Dashboard Data
The Outbrain Dashboard will provide the following data collections and cards:
Collection
|
Card |
Card Description |
Data Name |
---|---|---|---|
Executive Pulse: 5 metrics you should check every day. |
Ad Spend Last 7 Days |
AD SPEND LAST 7 DAYS |
Campaign by Day |
Executive Pulse: 5 metrics you should check every day. |
Bottom Campaigns |
BOTTOM CAMPAIGNS |
Campaign by Day |
Executive Pulse: 5 metrics you should check every day. |
Campaign Clicks |
CAMPAIGN CLICKS |
Campaign by Day |
Executive Pulse: 5 metrics you should check every day. |
Top Campaigns |
TOP CAMPAIGNS |
Campaign by Day |
Executive Pulse: 5 metrics you should check every day. |
Top Spending Campaigns |
TOP SPENDING CAMPAIGNS |
Campaign by Day |
Collection
|
Card |
Card Description |
Data Name |
---|---|---|---|
Costs: Are you leveraging your budget to capture the highest possible ROI? |
Budget Spent |
BUDGET SPENT |
Budget
|
Costs: Are you leveraging your budget to capture the highest possible ROI? |
CPA |
COST PER ACQUISITION |
Campaign by Day |
Costs: Are you leveraging your budget to capture the highest possible ROI? |
CPC |
COST PER CLICK |
Campaign by Day |
Costs: Are you leveraging your budget to capture the highest possible ROI? |
Projected Spend |
PROJECTED SPEND |
Campaign by Day |
Collection
|
Card |
Card Description |
Data Name |
---|---|---|---|
Conversion: Are your ads driving sales or just generating costs? |
Campaign Conversion Rates |
CAMPAIGN CONVERSION RATES |
Budget
|
Conversion: Are your ads driving sales or just generating costs? |
Campaign Conversions |
CAMPAIGN CONVERSIONS |
Campaign by Day |
Conversion: Are your ads driving sales or just generating costs? |
Conversion Rate |
CONVERSION RATE |
Campaign by Day |
Collection
|
Card |
Card Description |
Data Name |
---|---|---|---|
Ad Engagement: How are your customers reacting to your ad campaigns? |
CTR Trend |
CLICK-THROUGH RATE TREND |
Campaign by Day |
Ad Engagement: How are your customers reacting to your ad campaigns? |
Top Campaigns by Clicks |
TOP CAMPAIGNS BY CLICKS |
Campaign by Day |
Ad Engagement: How are your customers reacting to your ad campaigns? |
Top Campaigns by CPC |
TOP CAMPAIGNS BY COST PER CLICK |
Campaign by Day |
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