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Marketo Dashboard App

Domo University
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Intro

Marketo provides tools for modern marketers, including automation, engagement, personalization, and budget management. The Marketo Dashboard gives you a quick look at key marketing activities and metrics, including lead trends, overall clickthrough rate, conversions, email opens, sends, bounces, and engagement.

Requirements and Notes

Marketo REST API required.
Account credentials requirements:

  • Client ID
  • Client Secret
  • Endpoint URL
  • Identity URL

Daily API Quota: 10,000 API Calls.
Rate Limit: 100 API calls in a 20 second window.
Pulls available data for the last 30 days.

Usage

  • Executive Pulse: A few metrics to stay informed

    • Lead Priority

    • Click-Through Rate

    • Emails

    • Leads Trend

    • Conversions

  • Deliveries and Bounces: Grow your email list without hurting your deliverability

    • Deliveries

    • Bounce Rate

    • Top 20 Bounced Emails

    • Top 10 Engaging Emails

    • CTOR

    • Opens

    • Most Clicked Links

    • Form Fills

    • Unsubscribes

  • Lead Breakdown: Where are your leads coming from?

    • Leads by Industry

    • Leads by Job Title

    • Leads by Source

    • Leads by State

    • Leads Details

Authentication

Credential

Description

Client ID

This is the Marketo Client ID generated during the creation of your custom service.

Client Secret

This is the Client Secret generated during the creation of your custom service.

Endpoint URL

This is the "rest" endpoint URL provided when you created a custom service. For example: https://100-AEK-913.mktorest/com/rest

Identity URL

This is the the "identity" URL provided when you created a custom service. For example: https://100-AEK-913.mktorest.com/identity

Dashboard Reports

For report descriptions, see Marketo Connector.

Report

Schedule Update Setting

Parameters

Selection

Leads by Date (Standard Fields)

Replace

Report

Leads by Date Modified (with standard Marketo fields)

Days Back

30

Clicks, Bounces, Opens, Form Fills, Sends

Replace

Report

Leads’ Activities

Activity Type

Click Email, Click Link, Click Sales Email, Click Shared Link, Email Bounced, Email Bounced Soft, Email Delivered, Fill Out Form, Open Email, Send Email

Days Back

30

Unsubscribes

Replace

Report

Leads’ Activities

Activity Type

Click Email, Convert Lead, Email Delivered, Open Email, Unsubscribe Email

Days Back

30

 

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