Intro
Marketo provides tools for modern marketers, including automation, engagement, personalization, and budget management. The Marketo Dashboard gives you a quick look at key marketing activities and metrics, including lead trends, overall clickthrough rate, conversions, email opens, sends, bounces, and engagement.
Requirements and Notes
Marketo REST API required.
Account credentials requirements:
- Client ID
- Client Secret
- Endpoint URL
- Identity URL
Daily API Quota: 10,000 API Calls.
Rate Limit: 100 API calls in a 20 second window.
Pulls available data for the last 30 days.
Usage
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Executive Pulse: A few metrics to stay informed
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Lead Priority
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Click-Through Rate
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Emails
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Leads Trend
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Conversions
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Deliveries and Bounces: Grow your email list without hurting your deliverability
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Deliveries
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Bounce Rate
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Top 20 Bounced Emails
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Top 10 Engaging Emails
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CTOR
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Opens
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Most Clicked Links
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Form Fills
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Unsubscribes
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Lead Breakdown: Where are your leads coming from?
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Leads by Industry
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Leads by Job Title
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Leads by Source
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Leads by State
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Leads Details
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Authentication
Credential |
Description |
---|---|
Client ID |
This is the Marketo Client ID generated during the creation of your custom service. |
Client Secret |
This is the Client Secret generated during the creation of your custom service. |
Endpoint URL |
This is the "rest" endpoint URL provided when you created a custom service. For example: https://100-AEK-913.mktorest/com/rest |
Identity URL |
This is the the "identity" URL provided when you created a custom service. For example: https://100-AEK-913.mktorest.com/identity |
Dashboard Reports
For report descriptions, see Marketo Connector.
Report |
Schedule Update Setting |
Parameters |
Selection |
---|---|---|---|
Leads by Date (Standard Fields) |
Replace |
Report |
Leads by Date Modified (with standard Marketo fields) |
Days Back |
30 |
||
Clicks, Bounces, Opens, Form Fills, Sends |
Replace |
Report |
Leads’ Activities |
Activity Type |
Click Email, Click Link, Click Sales Email, Click Shared Link, Email Bounced, Email Bounced Soft, Email Delivered, Fill Out Form, Open Email, Send Email |
||
Days Back |
30 |
||
Unsubscribes |
Replace |
Report |
Leads’ Activities |
Activity Type |
Click Email, Convert Lead, Email Delivered, Open Email, Unsubscribe Email |
||
Days Back |
30 |
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