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Twitter Ads Connector

Domo University
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Intro

Twitter Ads is an advertising service that lets businesses reach potential customers by getting messages in front of people not yet following the business. You can use Domo's Twitter Ads connector to retrieve data about statistics for accounts, campaigns, funding instruments, line items, and tweets. For more information about the Twitter API, see their documentation (https://developer.twitter.com/en/docs).

The Twitter Ads connector is a "Cloud App" connector, meaning it retrieves data stored in the cloud. In the Data Center, you can access the connector page for this and other Cloud App connectors by clicking Cloud App in the toolbar at the top of the window.

This topic discusses the fields and menus that are specific to the Twitter Ads connector user interface. For general information about adding DataSets, setting update schedules, and editing DataSet information, see Adding a DataSet Using a Data Connector.

Primary Use Cases

This connector lets you discover impressions, who is interacting with your Twitter ads, and the kind of reach you're getting.

Primary Metrics

  • Total number of engagements

  • Total number of impressions

  • Total number of retweets

  • Total number of replies

  • Total number of likes

  • Total number of follows

  • Total number of clicks, including favorites and other engagements

  • Total number of qualified impressions

Primary Company Roles

 All marketing roles

Average Implementation Time

10 minutes or less

Ease of Use (on a 1-to-10 scale with 1 being easiest)

2

Best Practices

  • Create DataSets that use Replace instead of Append, and only pull the last 3-7 days at a time.

  • Use a recursive DataFlow to deduplicate and append data. For more information, see Creating a Recursive/Snapshot Magic ETL DataFlow.

  • To collect historical promoted Tweet Statistics and then update it with the latest tweet data, follow these steps:

    1. Create a new Twitter Ads DataSet.
       
      Tip: You may want to configure more settings than what is shown here; feel free to add settings according to your needs. Keep in mind that we will be selecting two different reports, the Promoted Tweet Statistics v.1 and Recent Promoted Tweets Statistics v.1. Make sure your settings match for both of these.
    2. Configure the connector for the first run, making sure to configure settings as follows:

      1. For the Report, select "Promoted Tweets Statistics v.1."

      2. For the duration of the report, choose to pull data for the past 90 days (the connector limits you to 90 days of data; if you need more then that, we suggest selecting the first date of history you want and then selecting 90 days after that, running the report on Append, selecting the next 90 days, then running the DataSet again on Append, etc. until you have collected all the history you want).

    1. Save the configurations.

    2. Schedule the connector to "Append" instead of "Replace."

    3. Run the connector.

    4. Once the run has completed, reconfigure the connector for the second run as follows:

      1. For the Report, select "Recent Promoted Tweets Statistics v.2."

      2. For Tweets Selection Window, select Past 3 Months.

      3. For the duration of the report, choose to pull data for yesterday.

        Note: The other settings should match how you had them in the configuration of the first run; the only difference is you have no promoted tweets to select as this report will bring in tweet activity on all the promoted tweets that had activity yesterday.

    1. Save the configuration.

    2. Make sure the scheduling is set to "Append."

    3. Let the connector run on the next schedule—you want it to run tomorrow to collect the most recent tweet activity from the previous day.

      Congratulations, you have just selected the promoted tweet history and configured the DataSet to collect yesterday's promoted tweet activity, appending it to the history you just collected.

Prerequisites

To connect to your Twitter Ads account and create a Twitter Ads DataSet, you must have the following:

  • The Twitter account to use to log into your Twitter Ads account.

  • The password you use to log into your Twitter account.

Connecting to your Twitter Ads account

This section enumerates the options in the Credentials and Details panes in the Twitter Ads connector page. The components of the other panes in this page, Scheduling and Name & Describe Your DataSet, are universal across most connector types and are discussed in greater length in Adding a DataSet Using a Data Connector.

Credentials Pane

The Domo Twitter Ads connector uses OAuth to connect to Twitter Ads. Click Connect (or select Add Account if you have existing Twitter Ads accounts in Domo) to open the Twitter Ads OAuth screen where you can enter the credentials associated with your Twitter account. After you have entered valid Twitter credentials, you can use the same account in Domo any time you create a Twitter Ads DataSet.

You can manage connector accounts in the Accounts tab in the Data Center. For more information about this tab, see Creating and Managing User Groups.

Details Pane

This pane includes a primary menu, Report, and other menus that appear depending on the report you select. 

Menu

Description

Report

Select the Twitter Ads report. The following reports are available:

Account Statistics

Retrieves the summary of analytics about the campaigns executed by the specified account.

Campaign Statistics

Retrieves summary analytics about campaigns executed by the specified account.

Funding Instruments Statistics

Retrieves summary analytics about specific funding instruments with the specified account.

Line Item Statistics

Retrieves summary analytics about line items accessible by the current user.

Promoted Account Statistics

Retrieves summary analytics about Promoted Accounts accessible by the current user.

Promoted Tweet Statistics

Retrieves the summary analytics about Promoted Tweets accessible by the current user.

 

Account

Select the Twitter Ads account to query data from.

Duration

Select whether to pull data for a single date or a date range.
Report Date Select whether to pull data for a specific date or a given number of days back (offset).
Specific Date Select the date you want to pull data for.
Days Back Enter the number of days back you want to pull data for.
Start Date Specify whether the first date in your date range is a specific date or a given number of days back (offset).
Specific Start Date Select the start date for your date range.
End Date Specify whether the last date in your date range is a specific date or a given number of days back (offset).
Specific End Date Select the end date for your date range.
Days Back to Start From Enter the number of days back (offset) for the start date in your date range. For example, if you entered 10 for Days Back to Start From and 5 for Days Back to End At, each time the report ran it would pull data for the last 10 days up until the last 5 days.
Days Back to End At Enter the number of days back (offset) for the end date in your date range. For example, if you entered 10 for Days Back to Start From and 5 for Days Back to End At, each time the report ran it would pull data for the last 10 days up until the last 5 days.

Granularity

Select the required granularity. For example, if the granularity is Hour, data is presented by hour between the Start Date and the End Date.

Segmentation Type

Select the required segmentation type.

Other Panes

For information about the remaining sections of the connector interface, including how to configure scheduling, retry, and update options, see Adding a DataSet Using a Data Connector.  

Troubleshooting

Troubleshooting usually starts with making sure you don't have an issue with the credentials. If those are clear, next check that your request isn't timing out. If you select all Tweets and run for all time, you can expect to experience long run times. Adjust the number of Tweets you are pulling or the time frame if you are experiencing these issues.

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